
Coup Eco, expert for over 30 years
By your side to lighten the workload and simplify each daily task.
Respect for the environment
We design machines that respect vegetation. Thanks to a clean and precise cut, our equipment preserves health, limits diseases, and promotes good regrowth of hedges, trees, and vegetation...
Made in France
Our machines are designed and manufactured in our workshops in Pons, Charente-Maritime. From the design office to final assembly, each step is carried out in-house to ensure quality, durability, and proximity to our clients.
Coup’Eco, a story of innovation and passion
Founded in 1995 by a sector enthusiast, Coup’Eco was a pioneer in the mechanization of pruning to lighten a task that was previously entirely manual.
Discover our mediasEstablished in Pons since 1998, the company quickly evolved, doubling the size of its premises in 2009 to support its development. Over the years, Coup’Eco has expanded its range, offering solutions for agriculture, green spaces, road edges, forests, and even sugarcane harvesting.
Today present internationally, Coup’Eco remains true to its DNA: inventing robust, high-performance machines designed to simplify and secure the work of professionals.

Coup Eco over the years
Creation
Founded by René LAVERGNE in Villexavier (17)
Moving
Moving to Pons (17): 1000m² building and 450m² of offices
Repurchase
Repurchase by JEAN PAUL GOUINEAUD
Management
JEAN FRANCOIS Gouineaud takes over the Direction
Expansion
Expansion of buildings by 1,000 m²
Creation
Creation of an export department
Expansion
1,000 m² building extension and reorganisation of production flows
Management buyout
Management taken over by THIERRY BOULARD (after 20 years in the design office at COUP'ECO)
New visual identity
COUP'ECO at 30: New visual identity
Learn more about us
30 years of shared stories
Since 1995, Coup’Eco has been designing machines to simplify the work of professionals. Each solution starts from a need observed in the field and evolves with those who use it. It is these exchanges, these concrete feedbacks, that make the strength of our approach: practical, sustainable, and designed to save time in everyday life.
- Pioneer of pruning mechanization
- Machines designed to save time
- Local manufacturing in Pons, Charente-Maritime
- French materials and of high quality
- 3000m2 of floor space in our factory
- A cut that preserves the plant
- Responsive and attentive technical support
- Solutions that evolve with your needs
- Internal design by our design office
- A close-knit, passionate team
Pruning, but not only
Initially specialists in mechanical pruning, we have expanded our expertise to support other fields: agricultural maintenance, road edges, sugarcane, forestry... Coup’Eco is a company attuned to the field, anticipating uses and offering concrete solutions, in sync with the seasons and needs.
A vision turned towards the future
We are moving forward with a clear vision: to design tools that keep pace with the changes in the field, professions, and environment. In the face of new agricultural, ecological, and technical challenges, we continue to envision simple, robust, and useful solutions. Always close to the professionals, with a single ambition: to move forward with you, sustainably.


Coup Eco, at the crossroads of France
Located in Pons, Charente-Maritime, Coup’Eco benefits from a strategic position in the heart of France. Only 2 hours and 30 minutes from Paris, 40 minutes from Bordeaux, and 5 hours and 45 minutes from Lyon, the company is easily accessible, ensuring proximity and responsiveness for its clients and partners.
- 2.5 hours by train from Paris
- 40 minutes by car from Bordeaux
- 5 hours and 43 minutes by train from Lyon

Coup Eco present worldwide
Find out more30
Employees
30%
Exports
12+
Partners
30
Years of experience
2400
satisfied clients
100%
Reactive
Paulownia, “a bitcoin tree” : a new era in arboriculture
Le paulownia suscite de plus en plus d'intérêt dans le secteur agricole. Sa vitesse de croissance, sa capacité d’adaptation et sa valeur économique élevée poussent de nombreux exploitants à s’y intéresser de près. Certains l'appellent “l’arbre bitcoin” en raison de son potentiel de rentabilité rapide. Il offre de nouvelles opportunités pour les exploitants forestiers et les propriétaires de terrains. Cette espèce interroge, est-ce une opportunité durable ou un engouement passager ? Pourquoi le paulownia suscite-t-il autant d’intérêt dans les vergers modernes ? Le paulownia possède un ensemble de caractéristiques qui intéressent les professionnels. Sa croissance rapide est l’une des plus…
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Coup’Eco at the Paysalia trade fair : a look back at an event rich in encounters and innovations
Début décembre, Coup’Eco participait une nouvelle fois au salon Paysalia, l’un des événements majeurs dédiés aux professionnels du paysage, de l’aménagement extérieur et de la gestion des espaces verts. Cette édition a réuni des milliers de visiteurs venus découvrir les nouvelles tendances du secteur, échanger avec les fabricants et tester les dernières solutions techniques. Pour nous, ce rendez vous représentait l’occasion idéale de présenter nos matériels, de dialoguer avec les utilisateurs et de montrer concrètement ce que nos machines apportent sur le terrain. Paysalia reste un salon à taille humaine, où les échanges directs prennent une place importante. Les visiteurs…
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Coup’Eco will be present at Agritechnica 2025 in Hanover
Après une année rythmée par les grands rendez-vous du monde agricole, Coup’Eco sera présent à Agritechnica 2025, le salon international de référence dédié aux innovations agricoles. Comme vous avez pu le voir sur le dernier article de World Business France, l’événement se tiendra à Hanovre, en Allemagne, du 9 au 15 novembre 2025, et réunira des milliers de visiteurs venus du monde entier. Un salon incontournable pour l’agriculture européenne Avec plus de 2 800 exposants et plus de 400 000 visiteurs attendus, Agritechnica est tout simplement le plus grand salon agricole au monde.C’est le lieu où se rencontrent les constructeurs,…
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Our partners
We are proud to collaborate with trusted partners, leaders in their fields, to ensure increasingly efficient and innovative solutions for our clients.
















